Laser-Targeted Marketing 2019 Success Kit Upsell
Among one of the most widely known ecommerce platforms for SMBs, Shopify is a premier solution that has every little thing a seller requires to set up shop online as well as even offline. In addition to allowing you develop an online store, Shopify has social media sites selling devices and it incorporates with industries like Amazon.
The service likewise has repayment capacities that allow sellers to approve bank card straight from Shopify– i.e. no third party accounts required. With their settlements offering, “settlement details are plainly synced with orders, making it very easy to see how much you’ve been paid without ever leaving Shopify.”
Credit card rates range from 2.9% + 30 cents to 2.4% + 30 cents depending on your Shopify plan.
- Fully-hosted, so you won’t have to worry about server maintenance and costs
- Very easy to use and beginner-friendly
- A great selection of themes to choose from
- Low monthly fees
- Numerous Shopify partners that can provide support
- Highly engaged community
- Many options for third-party integrations from their store
- Support of multi-channel retailing – i.e. online, offline, social Laser-Targeted Marketing 2019 Success Kit Upsell
- Additional transaction fees for using external gateways
- No free plan available (just free trial)
- Customization limited to theme and platform capabilities
- Transaction fees
- No B2B capabilities out of the box
- You might have to wait for a longer time to get a response from tech support
- Online store
- Retail POS
- Buy button
- Social selling features including Buyable Pins, Facebook Shop, and Facebook Messenger
- Amazon integration
What is Shopify?
Shopify is one of the leaders in the ecommerce space and the most popular tool for creating your own online store. Its popularity, which is growing from day to day, stems from its user-friendliness, the ample choice of templates and their overall flexibility, the SEO features it offers, and of course, the fact that you don’t need any technical knowledge to use it.
Their mission is to build a hassle-free platform for setting up your ecommerce business where you can sell, ship, and manage your products.
Shopify is used in 175 countries and as of 2019, there are more than a million merchants who are using this platform. Laser-Targeted Marketing 2019 Success Kit Upsell
No matter if you’re just starting out (and have no website or ecommerce experience at all), or if you’re looking for a way to take your business to the next level, our Shopify review will definitely be of help!
The question is: is Shopify really as great as the marketing material says? Is it really the most beginner-friendly platform out there? Let’s find out!
The History of Shopify
The founders of Shopify– Tobias Lütke, Scott Lake as well as Daniel Weinand, began their firm in 2006, but the process of creating Shopify began a couple of years prior to.
Everything started in 2004, when they were not able to discover an ecommerce platform to their preference, so they determined to develop one themselves, and that’s how Shopify entered into being. Nonetheless, throughout this time, Shopify existed as an on-line shop and not the system you understand today. Their focus got on marketing snowboards, so it’s not a surprise that they called their store SnowDevil.
From then, the platform has had exponential growth. Needless to say, they hit a couple of milestones along the way, like when Shopify went mobile in 2010 and hit the $100 million milestone that same year. Laser-Targeted Marketing 2019 Success Kit Upsell
Shopify got a lot of recognition from reputable sources, which undoubtedly led to bigger growth. In 2012, Shopify was named Canada’s smartest company.
As of 2019, Shopify has actually reached $155 billion in sales. What started as a snowboard store became one of the most popular ecommerce platforms on the planet.
Shopify Review – all you need to know about Shopify Laser-Targeted Marketing 2019 Success Kit Upsell
In simple terms, Shopify is an ecommerce site contractor. You can arrange your products, personalize the method your store looks, accept payments (online and credit cards), and track and respond to orders.
Shopify is a totally integrated ecommerce solution that supplies ready-made online shops you can tweak and personalize to your heart’s content. It has the capability to be feature-heavy and out of package, however not at the expense of drag times. Payment plans are based on month-to-month billing, but for anybody running a rewarding shop, these need to quickly end up being minimal expenses.
Utilizing Shopify is quite user-friendly and easy to understand right from the beginning. You simply have to register, and after that you’re taken by the hand through the whole procedure.
To begin with, you get to select from over 100 optimized online store designs, indicating you do not need to have style skills yourself or work with a designer. The styles that Shopify deals are actually top-notch and optimized to create excellent conversion rates from your visitors.
Does Shopify include web hosting?
The bright side is that Shopify does include webhosting, which is another practical advantage. This implies that you do not need to sign up for any external webhosting service given that whatever is nicely dealt with in just one location. Shopify uses an optimized server structure, developed specifically with ecommerce in mind, so you understand that you’re getting the good things. Shopify is what’s referred to as a cloud-hosted ecommerce platform.
Who is Shopify best suited for? Laser-Targeted Marketing 2019 Success Kit Upsell
Shopify stands apart from other ecommerce solutions mainly due to its multipurpose nature.
Shopify is very easy to establish and get going, so it can be used by novices who have no technical knowledge in establishing or running a site.
The entire tool is very budget-friendly (more on that in a minute), so it’s an attractive option for small businesses that are simply beginning and want to lessen expenses.
Shopify uses many template designs/structures for you to benefit from, so you do not need to employ a designer, or anyone to assist you with the store. You can actually construct, design, and release your online store all on your own. Laser-Targeted Marketing 2019 Success Kit Upsell
Shopify likewise offers offline solutions– you can use Shopify in your actual brick-and-mortar store, incorporating it with the operation that you have currently established.
Finally, Shopify scales truly well, so it will be able to grow with you no matter the variety of products you have on deal, the volume of your sales, and the number of clients that have bought from you.
However, if we were to point out the absolute best user, the sort of user who will get the most out of Shopify, we ‘d say that it’s somebody who’s just getting into ecommerce and constructing an online store. Individuals and business owners who are just beginning in the ecommerce area and want to get the best service possible, while at the same time lessening the expenses as much as possible, will find Shopify to be the most beneficial.
Which brings us to one especially vital part of this Shopify evaluation:
How much does Shopify cost?
Before we list the plans available, we should mention that Shopify offers a 14-day free trial. It unlocks all the features, so you can test the platform thoroughly before committing to any of the premium plans. You can also cancel your trial account at any time. Laser-Targeted Marketing 2019 Success Kit Upsell
Which Shopify plan is best to choose from?
It depends on your requirements. The option that’s the most sensible for anyone who wants to launch a new online store is $29 / month. It lets you in on all the features you might need, and also handles the payments and the technical back-end of your store.
If you want to, you can hook up a custom domain name to your store (either buy it through Shopify or import from a third-party domain registrar). If not, your store is going to be available under something like YOURSTORE.shopify.com. Laser-Targeted Marketing 2019 Success Kit Upsell
As part of the $29 / month price tag, you get access to:
- Shopify’s online store module (the thing you came here for);
- the Point Of Sale (POS) system (allowing you to collect payments offline through an iPad);
- the Facebook and Pinterest modules (sell directly on Facebook and Pinterest);
- Shopify Buy Button – allowing you to add a custom “buy button” on any website (not necessarily your online store).
Here, it’s also worth mentioning the Shopify transaction fees. Whilst not part of the pricing, if you’re not using Shopify Payments, you’ll be charged their subscription transaction fee on every order processed in your store. To learn more about Shopify transaction fees, visit the Shopify site.
Is Shopify really easy and simple to use? Laser-Targeted Marketing 2019 Success Kit Upsell
In today’s online space, every tool out there promotes itself as ‘easy-to-use’. The truth is, few actually are. The tough part about being easy-to-use is that a truly user-friendly platform should be usable right from day one, and not once you invest hours of your time learning about it. In that manner, anything could be labeled as easy-to-use.
Shopify’s ecommerce platform doesn’t share this problem. You don’t need to be a Shopify expert to set up shop and anyone can easily launch an online retail store within a matter of minutes. The main traits that differentiate Shopify’s ease of use from everything else out there are:
- The platform gives you an already working online store structure, so instead of building a store piece by piece, you can just adjust the pieces that are already there (tune them to your liking), but essentially the core of the platform works right away (more on this in a minute).
- You get to choose from ready-made designs (templates), so you don’t have to possess any design skills either (again, more on this in a minute).
- The templates are also automatically responsive in design, meaning that your site will be optimized for mobiles as well as desktops and tablets.
- Online payments are handled for you – no need to actually work with sensitive credit card data yourself. And you can even sell your products directly to your Facebook contacts (among other things).
- You get your product catalog handled through an easy to grasp module within Shopify (more on this in a minute too).
All of the above adds up to a really reasonable solution – something that’s truly targeted towards novices and doesn’t require any technical skills.
Shopify third-party integrations Laser-Targeted Marketing 2019 Success Kit Upsell
When using Shopify, you don’t have to solely rely on the built-in features that this platform provides for its users. You can easily utilize third-party integrations that will lead to an increase in sales and revenue. In fact, you should – as more than 80% of merchants on Shopify use third-party apps.
The best place to search for third-party apps that integrate with Shopify is the Shopify app store, where you can find more than 2000 apps in total. There are thousands of integrations out there that you can try out, but we have carefully selected the best in order for you to have the best experience. Laser-Targeted Marketing 2019 Success Kit Upsell
Shopify offers integration with the Hubspot plugin that will help you get more traffic to your store, which will then increase your revenue. There are many benefits that come with using this integration, such as syncing important information like products and orders, getting insight into the new marketing trends and expanding your business in new areas.
Shoelace is an integration that enables you to retarget your customers, keep them engaged and introduce new ads that are specifically designed for your customer base. Another useful advantage is that you can connect this integration with your social media platforms in order to sync all your messages. Laser-Targeted Marketing 2019 Success Kit Upsell
Klaviyo uses personalized marketing that will boost your sales and engage your customers. You can create newsletters or sync your existing subscribers to Klaviyo, add automated flows, send personalized coupons or alert your customers when a product is back in stock. This integration is easy to use and it’s bound to make the relationships with your customers stronger.
You also have the option of connecting your Shopify store to social media platforms like Facebook and Instagram. This allows you to list all the products that you’re selling on these platforms, that will in turn increase your website traffic.
Shopify multilingual and multi-region information Laser-Targeted Marketing 2019 Success Kit Upsell
If you have global clients, then it’s reasonable why you ‘d desire them to be able to search your items in their own language. By having access to these details in their native language, your customers will be able to have a much better understanding of the items you’re offering, which will, in turn, result in more sales.
Here’s the bright side– Shopify enables you to make your store multilingual. You will need to develop a different URL for your equated content in order for your customers to see the equated version. Another option for giving your customers the wanted translation is including third-party apps like Weglot that will equate your store. This is a very helpful option that’s worth looking into.
There are many factors regarding why someone would want to broaden their Shopify shop to new countries. It could possibly result in a boost in consumers and sales and enhance your targeted marketing. You can include numerous nations that cover several continents, supplied that your stores have their own currency, domain, and inventory.
The choice of which countries you expand your service in is up to you. In order to make the very best decision, you’ll require to do your research study for where your organization might be popular in addition to listening to the queries and desires of your possible consumers who might not have access to your products due to delivering constraints.
You will require to go through a few steps in order to establish your store in another country, however, fortunately, the team at Shopify has produced a comprehensive guide that lists all the things you require to do in order to make your store multiregional.
Final Thoughts Laser-Targeted Marketing 2019 Success Kit Upsell
Shopify has opened up the doors for entrepreneurs all over the world to start a business and become successful. Though just opening a store won’t guarantee success. There are a number of factors that go into the success or failure of an online business. The biggest factor in the success of an online store has to do with the average order value. That is why we recommend a post-purchase upsell sequence. Zipify is the best in the business when it comes to post-purchase upsells where users are upsold after their initial purchase.
Having access to tech support is essential for any business. You never know what kind of problem you may run into.
As you know by now, among the advantages of using Shopify is the 24/7 phone support that‘s offered for its customers. Apart from phone support, you can likewise get in contact with the support group from Shopify through various social networks platforms and e-mail. If you‘re the type that likes to get quick responses, you can always use their 24/7 live chat assistance.
Apart from calling their support group, you can likewise access helpful information through utilizing their assistance center, where you can choose to read suggestions or info regarding a specific issue you might be having.
That being stated, among the disadvantages of using Shopify is their reaction time. Particularly, some consumers are dissatisfied about the length of time it takes for Shopify support to return to you, which normally requires a 30-minute hold time. This might be due to the growing variety of customers they have. Laser-Targeted Marketing 2019 Success Kit Upsell
Article credit: https://ecommerceguide.com/ecommerce-platforms/shopify-review/